How to share science with hard to reach groups and why you should bother
Increasingly, institutions and researchers are recognising the benefits of science communication and public outreach. Many are now finding it necessary to report on outreach activities in order to complete annual reviews and promotion and grant applications. Certainly, with so much research being publicly funded it is clearly only fair that the public get to hear about where their money goes. However, it is important that this does not become a simple box-ticking exercise. In this talk I will discuss why we need to reach out to those groups who might not be your typical audience at a science festival, and I will make some suggestions about how to go about this.